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The photo cookbook
The photo cookbook













the photo cookbook

Having healthy meals for my family is really important, and with a slow cooker you can eat the food that day and store leftovers for weeks down the road.I work with a lot of self-publishers, and some of them select a photographer who is shooting photos for a printed book for the first time.

the photo cookbook

“I haven’t traditionally been into slow cooking, but it really makes sense for my life right now - it’s perfect for busy moms like me. “I’ve been really inspired by these recipes!” Eva told us.

the photo cookbook

And from the creative energy flowing, it’s clear they’re having a blast. Progress! They are shooting eight to 10 recipes a day, for a total of 80. When she decides they’ve nailed it, she prints a small photo for Jen to tape on the wall. The photos show up on Eva’s computer screen as she shoots, and the team examines each one before making adjustments. For Quick Slow Cooking, everything is shot from overhead for a rustic, communal feel. “When you think of a slow cooker, you think of a house filled with warm smells, and the photos really reflect that,” Eva says. Once a dish is perfected, Eva and her photo assistant Brian Lackey set up the shot. It’s something everybody can connect with.” “Photography is all about light, and all ingredients come from the earth, so food photography is really about natural elements and highlighting the details of the bounty nature provides,” Eva explains. “Also, food is nourishing - everybody needs to eat.

THE PHOTO COOKBOOK CRACKED

Lillian uses a paint brush to get the details just right and garnishes bowls with cracked black pepper and fresh herbs. In the kitchen, food stylists Lillian Kang and Amanda Anselmino cook and style each dish, adding the perfect finishing touches. In addition, the Weldon Owen studio is filled with racks of pots, pan, dinnerware, glassware and linens that have been collected over the years, to help fill in additional prop needs. The team works with a prop stylist, in this case Glenn Jenkins of Charmed Life Design Studio in San Francisco, to source bowls, plates and background surfaces that match Ali’s art direction, incorporating color and texture into the photography. The color is really rich, slightly moody and warm.” It’s cool to see recipes visually rather than just reading a list of ingredients. “The look is very fun, fresh and different. “For this book, Ali’s direction was for everything to be very organized and compartmentalized,” Eva Kolenko, the photographer on the shoot, told us. She decided to show some recipes in their mise en place state - just the raw ingredients, ready to be combined and cooked. For this project, art director Ali Zeigler defined the aesthetic and overall tone of the photos and book layout. “You can literally see the book coming to life before your eyes and it helps inspire creativity from the whole team.” “Building the story board is the best part of the photo shoot,” Jen tells us. As each recipe is styled and shot, a photo is printed and pasted to the wall, so you can actually see the book coming together. For this book, Weldon Owen’s associate publisher Jen Newens organized all of the recipes by chapter in a giant sheet of paper taped to the wall. Once all the recipes for a book are finished, the storyboarding begins. We were so inspired by the visit that we couldn’t wait to share the experience with Taste readers! If you’ve ever wondered how cookbooks are made, here’s a behind-the-scenes peek. Last week we stopped by the studio where the Weldon Owen Publishing team was shooting photography for our upcoming cookbook, Quick Slow Cooking, by local food writer Kim Laidlaw.















The photo cookbook