Here are some websites that have incorporated parallax scrolling in a way that makes sense and adds value: Once you establish this foundation, then you can begin to find interactive ways to help facilitate this, as opposed to thinking of design first, and strategy last. Your website should be a valuable sales tool first and help get people to where they want to go and answer the questions they have. Function should come before form and form should only enhance function. Your website needs to be built first with your users in mind, and be specifically built to drive people through the top, middle, and bottom of the funnel areas of your website. It’s also important to note that design aesthetics like parallax should be “nice to haves” and not core components of your website. Remember to think of all instances where you may want to use it first and how it needs to be adjusted for users across multiple devices. To increase site speed and not infringe too much on mobile usability, it's typically advised to either reduce parallax scrolling or remove it entirely. If you choose to use it, it's important to brainstorm how parallax could also affect the mobile experience. It is a simple motion that you are already accustomed to and it’s helped make many websites feel dynamic and interactive. Parallax scrolling example from Squarespace It is one of the most used design techniques in web design right now, but also something you probably don’t even realize you have already experienced. Parallax scrolling is a special scrolling technique used in web design where background images throughout a web page move slower than foreground images, creating an illusion of depth on a two-dimensional site. It should help aid in any larger goals you want your website to accomplish, such as generating more higher qualified inbound leads.īut before we get too far let's take a step back and review what parallax scrolling is.įree Assessment: Website Performance Assessment What is parallax scrolling? When executed accurately, the application of this technique should be something the average user wouldn’t be distracted by or notice. Providing natural movement to otherwise inanimate images.Immersing your visitors into unique experiences.Incorporating parallax scrolling also can help you accomplish a variety of goals such as: Google also prefers websites that have longer session durations, and one of the ways to accomplish this is to entice visitors to scroll by creating unique experiences. Web users have become accustomed to scrolling down pages to get that absolute last piece of information.
However, a lot has changed in recent years and if you think about it, we live in a scrolling culture. Traditional thinking in the field of web design held that your website should be designed in a way to minimize the need for the user to scroll and to keep the most important information " above the fold."
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